December - Strategic Recommendations for Independent Tutors

Strategic Planning - December 2016 Resource Library Updates:  ACT Answer Keys Added for the following:  72c, 71h, 71g, 71c, 63e ACT-SAT, SAT-ACT  Score Converter PSAT Score Calculator Strategic Recommendations for Independent Tutors & College Counselors

Marketing:   December  While November was all about outreach and early bird incentives, December starts a more traditional Spring Sales Cycle for test prep & tutoring.  Schools are generally in through the week of the Christmas holiday and there are some key "scores back" dates which should help drive interest.   PSAT Scores Back:   available online December 12th.   Be prepared as this will create a wave of interest in Spring-Summer SAT (and ACT) prep offerings.   Think to yourself "what questions will parents and students have?"  and based on those questions "How can I help answer questions and provide service to that group?"    PSAT paper-based  scores are typically back 1 week later, so prepare for a mini peak that week as well.  SAT Scores Back:  November test results were released December 6th.  The impact of those scores is most relevant to your local demographics.    This group is very often Seniors  trying to leverage a super-score to improve college admissions positioning.   Typically a small cohort, these folks sometimes choose to test again in December and focused private tutoring is often what they seek.   ACT Scores Back:   The December 10th ACT scores results (sans essay) will be released December 20th.   Positioning for these folks entails reviewing your lengthier service options.   Options such as January-February class prep for February - April Testing, as well as. moderate-to-intense tutoring programs (2x/week or greater) should be polished.  Events:  What does my PSAT Score Mean?   and  ACT vs. SAT Which Test is Best? Offers:   Intensive tutoring and test prep  for Spring.  Some sort of "Holiday Incentive" is also a good idea.  Contrast this incentive with the aggressiveness espoused in November;  focus in more on a value-add such as a free tutoring session. Planning: Review or add January class starts, January pricing for tutoring etc. Networking:  Refresh service lists at local high schools.  Let folks know about any Subject Based Tutoring Specials ahead of final exam week.  More broadly   Align website,  blog, email, social outlets to include a the December Incentive.   Take care to promote and market heavily in the first two weeks of the month and then again in the final week of the month.                   Spending more than $500 per month on marketing your tutoring business? Schedule a time to discuss TPP's Marketing Auto-Pilot. Learn more about Elite Tutoring Positions throughout the country. Submit a candidate profile through our  Quick-Application Link .  We'll respond within 48 hours.  *SAT is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this site. *ACT is a registered trademark of ACT, Inc., which was not involved in the production of, and is not affiliated with this site. Schedule a Free Consult